Your Instagram logo will be displayed with a 110px by 110px size, however, using a slightly bigger image size may help you achieve a higher resolution. Keeping this in mind, the ideal story size is 1,080px by 1,920px (aspect ratio of 9:16).ĭownload our free Facebook templates or read more about Facebook here. In the same fashion as Instagram, Facebook stories take up a full screen on mobile which is the way they’re intended to be viewed. The optimal size for sharing images, whether that is on a post or a link, is 1,200px by 628px, the same as LinkedIn and Twitter. Again, you can upload a smaller size but Facebook will stretch it to fit the space provided, causing it to lose quality. This, of course, means that when creating your cover picture you’ll need to account for 24px to be cropped at the top and the bottom on a mobile device. The Facebook banner is displayed with 820px by 312px on desktop, and 640px by 360px on mobile devices, whether you are uploading an image or a video. I would recommend using the highest resolution supported as it will ensure the highest quality. However, Facebook will display your profile picture as 170px by 170px on desktop and 128px by 128px on mobile. When uploading to Facebook, the size must have a minimum size of 180px by 180px and the highest resolution Facebook stores is 2048px by 2048px. The optimal size for sharing images on Twitter is 1,200px by 628px, the same as LinkedIn and Facebook.ĭownload our free Twitter templates or read more about Twitter here. The minimum uploading size accepted by Twitter is 600px by 335px but as followers can click on the image to expand it, a larger size will have better quality. Furthermore, your profile picture moves to the right and left depending on your screen resolution so you should delimit a safe zone of 430px by 172px for it to move around without covering any relevant information. On a mobile device, 53px will be cropped on the top and bottom of the image. Twitter’s banner ideal size is 1500px by 500px on desktop but when creating the image you need to consider its mobile version and the logo overlap. However, you need to take into account that your image will be cropped into a circle, so avoid including anything relevant on the corners as it will be cropped. Your profile photo will be displayed on Twitter with a size of 400px by 400px. Click the respective link to check out the platform you are interested in. They are compatible with Photoshop and Affinity so you can edit them on your preferred software. Furthermore, you’ll find customisable templates you can download, that will save your business time when creating imagery. It covers the ideal image sizes for all devices and purposes, whether that be a profile picture, a sharing image or a story, for some of the most used platforms. This guide aims to help you achieve just that. So similarly to having a mobile-friendly version of your website, you also need to ensure your social media profile and posts are optimised for both desktop and mobile. This is because the vast majority of time spent on social media is known to occur through a mobile device. Now notice that I wrote “when users get their phones out” and not “when users open their laptops”. Otherwise, there is a risk of posting cropped or low-quality pictures that are less likely to catch the potential customer’s eye. Thus, it isn’t surprising that Social Media is ruled by visual content, which makes it extremely important to use the right image sizes. We all scroll until something catches the eye and that is because our brain processes visual content 60,000 times faster than text. When users get their phones out and open one of their many social media accounts they don’t expect to read every single post, whether that is of a commercial or personal nature. Isn’t it interesting that we’re exposed to so much information on a daily basis that we’ve had to develop defence mechanisms against data overload? The need to weed out irrelevant information has created the highly practised phenomenon, quick scroll.
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